Simulation and video-based training experience to learn the fundamentals of digital marketing.



About

• ​GoVenture Digital Marketing simulates an engaging narrative story that places students in the role of inventor.

• Learn the basics of digital marketing while building and optimizing a marketing funnel to maximize sales and other metrics.

• Note: You may buy multiple copies of this product to serve more students.

Unique Simulation

• Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play.

• This is a super-fast and highly effective way to learn how to apply digital marketing concepts.

• This unique learning experience helps you discover how the many concepts of digital marketing are brought together to achieve an overall marketing objective.

​Time Required

• Simulation with videos and quizzes requires 5 hours to complete (on average). Can be played over multiple sessions on any schedule.

• The entire experience can be played twice (or more) to reinforce concepts and improve performance (10 hours, average).

• Optional videos, book, and glossary provide additional learning, if you choose.

• This program can replace some or all of your basic lectures and activities, or use it to add an experiential-learning activity to your curriculum.

• You can be up and running in minutes and everything is fully automated, requiring minimal time investment.

What's Included

• Simulation with videos and quizzes integrated directly into the experience.
• 20 whiteboard-style videos of digital marketing fundamentals
• Digital Marketing Superhero Book (PDF)
• Glossary of 179 terms
• Fully automated performance assessment
• Global leaderboard to compare your performance to the best in the world (anonymous).
• Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet.

Assessment

• ​Assessment is fully automated and is scored based on quiz results from watching the videos and sales results from the simulation. This assures that learners are graded on both participation and performance.

Topics Covered

• Consumer Profiles
• Brand
• Content
• Website
• Shopping Online
• Revenue & Profit
• Metrics
• Social Media Organic
• Social Media Paid
• Search Organic
• Search Paid
• Messaging
• Events
• Community
• Landing Page
• Order Options
• Affiliate Marketing
• Optimization

​Plus over 100 more topics.



Subscription Details

Note: You may buy multiple copies of this product to add more student accounts.

1. One-Year Subscription — you choose the start date.
2. Instructor account with a dashboard for managing student accounts and monitoring performance and assessment.
3. Student accounts that the instructor can assign and reassign to students at any time. Up to 15 student accounts can access GoVenture at the same time. Instructors can work with more than 15 students concurrently by assigning them to play the simulation together on the same device in teams of 2 (30 students). Instructors can reassign the 15 student accounts to new students when the original students have completed GoVenture. For example, 15 students in semester 1 then a new set of 15 students in semester 2 and a new set of 15 students in semester 3 (total of 45 students in one year or more if accounts are reassigned more frequently). You may buy multiple copies of this product to add more student accounts.

Compatible Devices

• Online subscription plays from the cloud in a browser on computers, Chromebooks, and tablets. Nothing to install. Deliver your curriculum in person, online, or at a distance.

Student Privacy

• GoVenture meets and exceeds all requirements for student privacy. Students do NOT have to disclose personal information to play GoVenture — view details at GoVenture.net/student-privacy