The toy industry uses several psychological factors to build the booming mystery collectibles market. In this 5-part workshop, students become entrepreneurs as they learn about marketing psychology, package and sell real products, and earn money for a class prize. Each student receives 4 sealed mystery packs to sell at $4–5 each. With 120 total packs, your class can raise up to $600, and you choose how the money is used!



🧠 Students Will Learn:

The psychology behind mystery products: surprise, scarcity, FOMO, collecting

How to target a customer using personas

Advertising and sales techniques

Real-world teamwork, manufacturing, and market research



💼 Included:

5-Part Lesson Plan (digital download) with worksheets, marketing templates, observation logs, certificates

Step-by-step Teacher Slide Deck (digital download)

20-minute Student Video: The Psychology Behind Mystery Packs

Mystery pack business kit for 30 students



Each kit includes:

📦 120 Retail-Quality Mystery Foil Bags

📦 120 Bracelets

📦 600 Common Charms

📦 18 Glow-in-the-Dark (Rare) Charms

📦 6 3D (Ultra Rare) Charms

📦 2 USB Heat Sealers



💰 How It Works:

PART ONE: Explain the project, watch video, complete word search worksheet, Q&A discussion, class revenue/prize discussion

PART TWO: Review marketing project assignment, breakout groups, create marketing piece, group presentations

PART THREE: Manufacture the bags, divide into assembly lines, ratios of each part type, distribute product to students, assemble & seal bags

PART FOUR: [Independent work] Promote and sell product, record sales, observe consumers, observation worksheet

PART FIVE: Collect money, announce revenue & prize, turn in observation worksheet, discuss observations, student survey



🚀 Bonus Features:

Designed for grades 4-6, no prior business knowledge needed

Ideal for classrooms, clubs, afterschool programs

Promotes SEL, critical thinking, and teamwork

Refills available for students or teachers who want to keep selling at YoungCEOSquad.com